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Mustang Blue, The New Men’s Fragrance
“Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.”
The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage.
The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent.
The Mustang Blue fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang Blue scent will also be available in a 3.4oz/100ml After Shave (SRP: $25). Mustang Blue, the new fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Pre******ives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.
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