منذ بداية السنة الحالية ومبيعات الفئة أس في انخفاض على عكس الفئة سي التي تواجه طلبيات عالية ولذلك قررت مرسيدس بتكثيف تصدير الفئة أس الى الصين وروسيا أملا في إرتفاع المبيعات
The Mercedes-Benz S-Class has traditionally sold well throughout the world and particularly in the U.S., but current market conditions have greatly driven down sales of the uber Benz. Although most automakers are experiencing a downward sales trend, the slow selling S-Class is now causing concern for Mercedes as it is the brand’s most profitable model.
“The downturn is critical, especially in the U.S.,” a company insider told Automotive News.
Global sales of the S-Class are down 11.8 percent through the first half of the year, with U.S. sales off last year’s pace by a whopping 23 percent.
Although all Mercedes’ sales are down across the board for the first half of the year – save for the new C-Class which is actually enjoying a 38.4 percent increase in sales – the decline in S-Class sales is particularly alarming for Mercedes since the S-Class generates about 25 percent of Daimler’s pretax profits.
In order to offset the sales declines in developed regions, Mercedes has begun shipping more vehicles to developing regions such as China and Russia – which Mercedes officials say should be enough to actually increase profits for the full year.
أنخفاض مخيف في مبيعات الفئة أس من مرسيدس
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